Hi, I'm Chae

/ Chay /

Product builder with a background in design, software engineering, leadership, and education. 8+ years discovering solutions to ambiguous problems.

3 Projects in 3 Months

Exceptional Standards
June 2026
Exceptional Standards: The problem was visible. The product opportunity wasn’t.
- 0-1 Product
- Strategy
- Customer Research
- Discovery
- Privacy by Design
Read the case study
Waverly Class of 2001
July 2026
Waverly Class of 2001: Turnout doubled when we traded nostalgia for growth.
- Team Building
- Leadership
- Pricing
- Inclusive Design
Read the case study
AAVEd
Case study coming soon
AAVEd: Moving from passive agreement to repeatable participation.
- Survey Design
- Derisking
View case study (opens in a new tab)

What can I build for you?

chaeokeefe@icloud.com